Customer Acquisition Cost (CAC) Calculator

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How it Works

1

Input Your Total Marketing & Sales Spend

Gather all costs associated with your sales and marketing efforts over a specific period. Include advertising, content marketing, social media, email marketing, SEO, sales team salaries, marketing software, website maintenance, and affiliate payouts.

2

Enter the Number of New Customers Acquired

Input the total number of new customers acquired during the same period. Count only first-time buyers, new subscribers, or new clients—not repeat purchases or unconverted leads.

3

Calculate Your CAC

The calculator divides your total spend by new customers acquired. The result is your Customer Acquisition Cost—the average cost to gain each new customer.


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