Hero Sections
12 components
$
Please enter a valid amount.
Please enter a valid frequency.
Please enter a valid lifespan.
Your Customer Lifetime Value (CLV) is
$0.00
How it Works
1
Input Key Customer Data
Enter your Average Purchase Value (APV), Purchase Frequency per year, and estimated Customer Lifespan. Use your business analytics or industry benchmarks for accurate inputs.
2
Calculate Gross CLV
The calculator uses the formula CLV = APV × Frequency × Lifespan. For example: $50 × 4 purchases/year × 5 years = $1,000.
3
Interpret and Apply Your CLV
Compare CLV to CAC — a 3:1 ratio is healthy. Use insights to improve retention, increase frequency, or raise average order value.
Comments
Post a Comment