Customer Lifetime Value Calculator

Average Purchase Value ($)

$

Please enter a valid amount.

Purchase Frequency (per year)

Please enter a valid frequency.

Average Customer Lifespan (years)

Please enter a valid lifespan.

Your Customer Lifetime Value (CLV) is

$0.00

How it Works

1

Input Key Customer Data

Enter your Average Purchase Value (APV), Purchase Frequency per year, and estimated Customer Lifespan. Use your business analytics or industry benchmarks for accurate inputs.

2

Calculate Gross CLV

The calculator uses the formula CLV = APV × Frequency × Lifespan. For example: $50 × 4 purchases/year × 5 years = $1,000.

3

Interpret and Apply Your CLV

Compare CLV to CAC — a 3:1 ratio is healthy. Use insights to improve retention, increase frequency, or raise average order value.