Average Purchase Value ($) $ Please enter a valid amount. Purchase Frequency (per year) Please enter a valid frequency. Average Customer Lifespan (years) Please enter a valid lifespan. Calculate CLV Reset Your Customer Lifetime Value (CLV) is $0.00 How it Works 1 Input Key Customer Data Enter your Average Purchase Value (APV), Purchase Frequency per year, and estimated Customer Lifespan. Use your business analytics or industry benchmarks for accurate inputs. 2 Calculate Gross CLV The calculator uses the formula CLV = APV × Frequency × Lifespan. For example: $50 × 4 purchases/year ...
Total Marketing & Sales Costs ($) $ Number of New Customers Acquired Calculate CAC Reset Your Customer Acquisition Cost is $0.00 How it Works 1 Input Your Total Marketing & Sales Spend Gather all costs associated with your sales and marketing efforts over a specific period. Include advertising, content marketing, social media, email marketing, SEO, sales team salaries, marketing software, website maintenance, and affiliate payouts. 2 Enter the Number of New Customers Acquired Input the total number of new customers acquired during the same period . Count only first-time buyers, new subscribers, or new clients—not repeat purchases or unconverted leads. 3 ...